We all know that the monthly numbers are what we are held accountable for. But we also know that in the auto business those numbers are generated in large part by what our customers’ think of the way we do business. Do we offer the most advantageous price point? Do we follow up after sales with a rock solid service department? Do we stay in touch with customers and treat them like they have invested a large portion of their income with us? These are serious questions in the minds of consumers, and in the current age of aggressive media promotion, we should all consider what makes an impact. Automotive direct marketing puts the information that you want potential customers to have in their hands. This is different. This is solid. In an age where we are barraged with a never ending background of fast paced marketing, the auto direct mailer slows down. These mailers afford market managers an opportunity to convey their message in a rational, clear, and unmistakable way. It engages the consumer in print, in a fashion that in the minds of many people is more substantial.