

- Risk always appears larger before it is taken.
- Achieving what you risk always takes you to a higher level.
- Taking risk makes you unique and more valuable in the marketplace.
- Gaining a reputation for being a successful risk taker creates market demand.
- Risk is deciding to be different.
- Risk is having a process.
- Risk is rejecting mediocrity.
- Risk is ‘what’ and ‘who’ to say ‘yes’ and ‘no’ to.
- Risk is dreaming big dreams and setting audacious goals.
- Risk is investing wisely in your business and your partners.
Let’s begin.

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