You may have heard from us recently offering a Mystery Shop for your dealership. Many of the dealers we’ve talked to aren’t really familiar with this terminology, so let’s get it out of the way.
First off, ADS does digital. We aren’t just a mail company. We work with dealerships to create BDC and equity mining solutions that improve internet sales rates. If you think your internet department is part of your problem, it probably is.
Think about the traditional Mystery Shop or Secret Shopper.
Someone is hired or voluntarily goes into a store on their behalf and deals with their employees or sales staff, then reports back on the experience.
That’s it. It’s really just that simple – Mystery Shopping is about putting your sales department to work to see if the result is professional, or if it’s actually getting in the way of you selling cars.
We’re doing it at no cost for dealers because it’s amazing how bad some of the results are.
So why does all this matter?
Well, when you know something’s bad or isn’t working, you can fix it.
It’s the things we aren’t aware of that cost us money.
Contact Us for a Mystery Shop to see if your dealership is on the right track. It’s free. All you have to do is fill out the form below. And we won’t try to sell you anything unless we think it’ll actually help you.