Customers who are new to ADS commonly wonder how web platforms tie in with automotive direct mail services. We’ve written before about the importance of ensuring your branding is consistent across multiple advertising channels – but how is it possible to get high performance web tracking in place if you’re using automotive direct mailers? The idea is not just to use calls to action in your direct mail pieces that send customers to your website. The idea is to tie all of your marketing efforts together in a way that will get your sales staff, your promotions – and your customers – on the same page about what you have to offer. A web analytics solution is important for many companies because a good bit of modern advertisement is taking place digitally. Despite this, automotive direct mail pieces are proven to be one of the top ways customers can use existing media to get their calls to action out to customers. If you’re hesitating about utilizing the power of automotive direct mail marketing pieces for your dealership, take a look at the evidence. An overwhelming number of companies are succeeding with mailers despite the modernization of marketing efforts online.