We’ve often discussed the importance of having a strong marketing plan in place. This is a way of getting your name and reputation out to the public and creating a draw for them to choose your dealership over the others. There are all kinds of “new” and “flashy” marketing strategies out there (Facebook deals, slick automotive direct mailers, etc.), but one successful marketing concept you should not ignore is consistency. Consistency in your marketing could make all the difference in the success of your marketing plan.