The power of metrics can’t be denied. We’ve talked before about how having actual data to analyze in order to understand your customers is one of the key components to selecting advertising. Many dealer marketing specialists out there feel they have a firm hold on their ideal customer – but they’re basing that information on who walks in the door rather than actually looking at sales totals. Do you have an idea of your average customer? Do you know not just who walks in the door, but what type of customer makes a purchase?
Consider Tracking These MetricsSome metrics and data you should consider collecting from your customer base include:
- Ethnic background
- Financial background/income
- Part of town they live in