There’s just something about springtime – when the weather starts to get a little nicer out, accidents are on the rise. You’ve seen it, you may have experienced it – and if you have a teenager, you know the situation is going to be a little worse. Additionally, many people end up buying their newly-graduated children a new vehicle. Those purchases tend to happen between March and May, and collide with tax refund season, which makes sense. Any parent knows there’s a huge sense of panic when putting a teenager into a new or used car, particularly during a time of year when bad choices and a higher rate of accidents seem to be afloat all around. We’ve talked so many times about how being in touch with what’s happening in your community is great for your automotive direct mail pieces – and for your marketing in general. So many buying decisions happen when the seller has a feel for what’s happening around the buyer. If your buyers have teenagers who are getting into cars this season, it just makes sense to address some of your community’s parents in a way that lets them know you’re hearing concerns.