If you haven’t already, start both a digital and a paper file right now to spy on your automotive marketing competition. Label it “Competitors”. Give your entire team access to the digital version of these files/the Competitor folder. Don’t delay in doing this. The summer is competitive in the automotive industry. If you’re not already taking a closer look at what your competitors are doing, now is the time. Many dealership marketers refrain from checking up on competitors because they simply don’t know where to start. Here are a few handy tips to start monitoring the activities of your competitors’ marketing efforts throughout the summer months.