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When you’re good at selling it becomes easy getting people to sign on the bottom line. But it’s no way to spend your life.

Most people who only care about the sale eventually get old, tired, and sad.

The heart of sales works best when it’s part of a bigger picture, something that taps into real meaning and purpose. Something that you know makes a difference for both buyer and seller.

I know it sounds a little crazy. Maybe. But I think I’m right on the money.

J.R. Morgan said, “A man always has two reasons for doing anything — a good reason and the real reason.”