Targeted Marketing Package

  • Strategic mail and email delivery system
  • Delivered to prospects who are most likely ready to buy
  • Direct targeted mail to six categories of likely buyers
  • Professional custom landing site
  • Professional custom mail pieces
  • Analytics team focused on delivery to the “right” prospects
  • Marketing Automation system that nurtures prospect
  • Live Activity Dashboard
  • Sales Alerts
  • Metrics and Reporting Dashboard to measure effectiveness
  • Continual sales leads for your team

Online marketing today presents unprecedented visibility, intelligence gathering options, and distribution at rates previously unattainable. Using these benefits can result in a much higher volume of sales. Today the buyer is in control and buyers are rewriting the rules for engagement. The Targeted Marketing Package provides you an array of intelligence and actions through a system that works 24/7 helping you identify and nurture buyers who want to do business with you.

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  1. How is the Targeted Marketing Package different from a mail campaign?
  2. Is this just a glorified mail campaign?
  3. Our State-of-the-Art Production Process
  4. What are the results I should expect?
How is the Targeted Marketing Package different from a mail campaign?

A Targeted Marketing Package has unique benefits that complement a mail campaign. Let me show you what I mean below:

Strategy

A typical strategy for a mail campaign is to drive a quick result. It has a beginning date and an end date. This is not the case with the Targeted Marketing Campaign. This campaign uses a sophisticated logic that targets and nurture buyers simultaneous by providing the prospect valuable information on a continual basis based on permissions granted by the customer.

Duration

A mail campaign is short-lived in that it expires. The Targeted Marketing Campaign is continually working behind the scenes creating ready buyers for your sales team daily. This state-of-the-art system is compiling a lead score and grade on the readiness of a prospect. It is relating to the needs and wants of that prospect by using automation to deliver information the prospect is searching for within seconds. It is building trust so that when that prospect is ready they remember you because of the value you delivered.

Content Development Plan

In a standard mail campaign you are attractive to the prospect if they are wanting to buy now. If not you have no leverage for them to remember you. In the Targeted Marketing System you are continually building leverage. Buyers learn about things they need to know at the time they need to know them. Trying to expose them to information beyond their needs pushes them faster than they may want to go. We build a content-development plan around components of our system that help prospects get answers to top-of-mind needs.

 

 

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Is this just a glorified mail campaign?

No.

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Our State-of-the-Art Production Process

We use the most state-of-the-art technology, such as the Xerox iGen3 110 to deliver an integrated turnkey solution for making sure the message whether mail or email is delivered in a personal, relevant, and timely manner.

ADS and the Xerox iGen3 110

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What are the results I should expect?

Initially . . .

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