Successful salespeople know their product from every angle. These professionals also know their clients. However, sometimes the direct-mail marketing used to promote a vehicle does not match the cars or the clients. If your client likes to reach out and grab the door handle of a car valued at over $50K, make sure your direct-mail campaign reflects getting the attention of a person of that economic status. Keep in mind; if you are selling used cars in the lowest socioeconomic section of Detroit, there may be a trend toward loud music and bright, bold primary colors in the community. A flyer that uses intense red, rich orange, and fluorescent pink flyer might be the perfect direct mail promotion tool to attract the buyer for those used cars. Conversely, if your client lives in the Preston Hollow section of Dallas, and has always driven a Mercedes or Cadillac, both the presentation and the colors should be subdued to reflect the community’s appearance.