When you’re responsible for managing the advertising budget for a dealership, and making automotive marketing choices for your place of business, you naturally want high quality products and a fair deal. Many dealership managers who are looking for automotive direct mail services don’t really understand what makes for a good deal in the automotive marketing industry. When it comes to getting automotive direct mail services for your dealership, you might expect the process to be a little like someone on your floor selling a car. If the customer wants the best upgrades and safety features, they have to pay a little extra. If the customer wants better products and services, guarantees or warranties, they have to pay extra. Maintenance costs extra. Everything costs extra.