This article at Adage reports that via economic recovery, ad spending in the automobile industry will increase by 14% this year. New car tax incentives for automobiles other than hybrids are now fading as a possible tax credit, which is another sign of a better economy. This is great news for dealerships – obviously, more people are going to want to buy your cars. One possible issue that might arise due to a better car economy is higher ad spending by your competitors. More money coming in without a doubt means more money to spend on ads. What does this mean for small to medium sized or used—only dealerships?