When you’re working with a new marketing company, attitude is everything. We are always consistently surprised to work with clients who tell us that their current marketing company makes them feel trapped in a particular offer, or does not deliver the best customer service possible. Why is that? Automotive direct mail pieces are a reliable connection between customers and dealerships. But if you are paying for overpriced marketing materials and dealing with a bad attitude from customer service representatives, you are getting a raw deal on your marketing materials. Many dealerships stick with unreliable marketing companies because they don’t feel they have any other options. Fortunately enough, the Internet offers new marketing options all the time. If a dealership is treated badly by their marketing company, they don’t have to stick around. There are other options. So, how do you know that your marketing company’s professionalism and customer service is lacking?