How true is the slick, oily car salesman stereotype? As a dealership marketing manager, you know that your sales people are trying to get that commission – but you also know that sales staff works hard to get customers into safe, cost-effective vehicles that provide value for the price. Of course you want to provide great products for your customers. You know as well as anyone that if you fail to do so, your lots are going to be empty. Between the internet and word of mouth, a few bad transactions or bad products can lead to several hundreds of thousands of dollars in lost revenue. Even if you work at a large, high-quality dealership, you may feel hit with that car salesman stereotype. The way sales people in general are viewed makes it difficult to cross that barrier when you’re trying to develop marketing materials that really bring in the right kind of customer for your dealership. So, how do you deal with the car salesman stereotype in marketing materials?