Many businesses don’t bother to put together a marketing plan, and many also tend to execute a nonexistent plan based on an annual schedule. If your marketing plan and execution are based on “we do this every November”, you’re not adequately meeting your own marketing needs – and likely losing profits. So, coming up with a marketing plan is a great idea for your business – but where do you go from there? You may have an idea of what kind of marketing you want to execute throughout the year, but how do you actually make it happen? What are the next steps to get your marketing materials out there?