We’re getting plenty of inquiries recently regarding winter advertising. How do we recommend doing it for self-advertisers? What kinds of things can a dealership print or promise that will bring more customers out to the lot? What kind of value proposition is worth getting folks to brave the cold? We can tell you what you should do, and what you should not do. In fact, many dealerships print things on their automotive direct mailers year after year that cause problems with the way customers perceive their dealerships and their cars – and they don’t even know it! Here are some things to consider when coming up with artwork for your winter automotive direct mailers.