Many automotive dealerships feel left out in the dark when it comes to designing automotive marketing mailers. You may have no idea where to start – what color, what size, what to put on them, who to send to. If you’re in that position, you’re not alone. Plenty of dealerships that have been around for a while are just starting automotive direct mail campaigns. Some companies make the mistake of trusting their advertising agencies to handle everything. If you’re not working with a specialty company that focuses on automotive dealerships, you can’t be sure that your marketing company knows the best way to get prospective clients on the lot.