Summer’s on its way – and if you’re not planning those summer automotive direct mail pieces yet, it’s a great time to start. One of the main issues with doing any kind of advertising during the summer is that a certain mindset comes with summertime – a large portion of sales that happen during the summer are, after all, made in someone’s garage. Many advertisers seem to think that the summer months are slim for people – that advertising in the summer doesn’t have the same effect, and budgets are best reserved for those end-of-year mailers during the big November car sales. During summer, many advertisers seem to think it’s a good idea to stop direct mail marketing and go with online ads. The idea is that money saved during the summer time can be applied to that big November push. There are some very good reasons not to let up on advertising during the summer – so if you’re thinking about stopping your campaigns, you might want to listen up.