Yeah, it’s about that time – time to begin planning your winter dealership promotions. For most dealerships, the end of year push to get old merchandise off your lots is one of the most important marketing times of the year. If you haven’t already started thinking about your winter promotions, now’s the time. Choosing the right winter-themed automotive direct mail pieces is the first in a series of articles you’ll see over the coming weeks regarding winter promotional materials for your dealership. Are we really looking forward to winter? After a long, exhausting, heat-scorched summer, the last thing many of us want to do is begin planning winter promotions. We’ve talked before about how the temptation is great to recycle, at least in part, last year’s advertising materials for winter promotions. Resist the temptation, because every year brings about a different set of circumstances for your clients. You need to consider those circumstances when you’re designing automotive direct mail materials to be used for your clients.