Here at ADS, many times our company is contracted to fulfill large print and mail orders for larger events. Our typical print runs range from about 30,000 to 150,000 per event. I’m always shocked at the number of initial responses these investments generate, although it is a known probability. But more than that, I am shocked about the lack of strategy involved when considering the others who didn’t respond at all. What if there was a strategy in place to keep them connected until the moment they were ready to respond?