by Chad Brooks | Apr 10, 2014 | Infographics, Marketing Strategies, Motivation
In 2010, Google CEO Eric Schmidt made an astonishing statement, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” In the book, The Business of Belief, author Tom Asacker confronted two realities that have...
by Chad Brooks | Apr 3, 2014 | Infographics, Marketing Strategies, Planning
Automotive marketing is currently in the middle of a shift in thinking. Over the past decade, marketers like myself have seen a tremendous shift in the media types with which we use to make buying decisions and how we communicate. This shift, in itself, has led to...
by Chad Brooks | Mar 13, 2014 | Ideas, Marketing Strategies
Following are six reasons why there is a great opportunity in automotive direct mail advertising. It grabs attention. Have you noticed how many fewer magazines and print newsletters you are getting in the mail these days? I don’t know about you, but I...
by Chad Brooks | Feb 18, 2014 | Marketing Strategies, Planning
I’m passionate about marketing. As a marketer yourself, do you see what’s happening? A conversation is going on. Right now, at this very moment, people are talking about your product (idea) online 24/7. You can’t start it or stop it. You can choose not to engage, but...
by Chad Brooks | Jan 16, 2014 | Ideas, Marketing Strategies, Planning
It’s a new year, you have a new budget, you’re ready to sell a lot of cars and you’ve decided on direct mail. You made a great choice. Many dealers I speak to don’t realize just how much direct mail has evolved in the last few years. Among the advances are...
by Chad Brooks | Jan 8, 2014 | Ideas, Marketing Strategies, Planning
As marketers, one of the biggest challenges we face is getting people to remember the brand, the offer, and the urgency to act on it. How many times have you attempted to recall a TV commercial in detail, only to be unable to remember the featured brand or product?...
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