When you’re shopping for an automotive direct mail service company to assist you with your marketing efforts, beware of the marketing package. Many of our clients come to us complaining about the way other marketing companies’ package offers are structured. When it comes to accepting a marketing package while you engage in service with an automotive direct mail marketing company, you need to be able to understand exactly what is offered, and at what price. It comes as no surprise that many automotive direct marketing companies will take any opportunity to gouge loyal customers at every turn. Part of this occurs when marketing companies offer certain types of services as “upgrades,” when these basic services should be part of any automotive direct mail marketing campaign.