One of the main reasons people refrain from making a new automobile purchase is financing. Many people simply don’t have the money, the resources or the credit to get into a new vehicle. In many cases, people who desperately need a new car don’t understand that there are options available for financing – so they end up going the used or Craigslist route. As a dealership owner, you have a better idea than anyone of your bottom line. If you know that you can accept a cosigner, a certain auto credit score for decent financing or that you can give your customers other options, that’s great. Do they know? Having special promotions and offering lofty finance options won’t get you anywhere if potential customers never find out about them. Here are some strategies you can use to accommodate people who have the need for financing options.