Automotive Direct Mail is not a dying way to advertise. Many dealerships have made the mistake of getting rid of more traditional methods of advertising in favor of going all digital. While we are certainly in an age where digital advertising is prevalent and works, people are still checking the mail. Whereas TV and radio advertising were once king, dealerships are finding that they need a much more robust advertising program than ever before. Just using one method of advertising is a mistake. We’ve seen time and time again with clients that true success is all about best practices – utilizing all advertising channels available to you in the most cost-effective way possible for your business.
Connecting the DotsWhen building a great advertising program for your dealership, it’s important to thread everything together coherently so that all your advertising pieces work together. Each of your marketing components should refer customers to another piece. Over time, you’ll build a sustained network of advertising that contains easily recognizable elements. Some of these elements might include:
- Signature branding (like logo and colors)
- Promotions that are shared across advertising
- Strong calls to action and value that are reflected across each marketing piece
- Connective imagery that can be easily recognized across platforms