Contests are a simple, innovative way to get more traffic to your dealership. Who wouldn’t want the chance to win a car, a night on the town, or a vacation? Many car dealers are beginning to understand the power of offering something for free. Even in times of economic security, free stuff tends to go over well among any target demographic. Online marketing has made creating and promoting contests super easy – but you can increase the power and reach of your contests by including your automotive direct marketing materials as part of your plan.