Anytime you send out automotive direct mail pieces, you’re faced with the issue that you have to work twice as hard at appearing trustworthy to potential customers as people in other industries. The car salesman stereotype has haunted dealerships that don’t deserve it for a long time. When you’re creating automotive direct mail pieces, putting the power back into the hands of your customers can greatly increase the power of your auto marketing, and help you avoid falling under the stereotype umbrella.
Let Them Have a SayCreate auto marketing mailers that allow your customers to feel as if they have the power of the choice – that they’re in complete control of the buying process and their decision is ultimately the most important aspect of the buying cycle. How can you do this? Start by considering a survey. Talk to them about their experience before you even give them an experience. Create questions on your mailers such as:
- How often do you buy a car?
- What are you looking for in a luxury vehicle?
- Is savings important to you in purchasing a new car or truck?