Direct Mail Marketing
Auto Dealer Direct Mail
In the era of all things technological, marketing with a direct mail campaign may seem old-fashioned. But did you know that on average, direct mail generates seven times the response rate of all digital channels combined? Exactly because of the old-fashioned, traditional values it inspires, direct mail works. Our commitment to customer service is beyond compare. Our niche programs have empowered us to deliver impressive results to our customers, which is how we have maintained a 90% plus customer retention rate.
Automotive Direct Mail
If you are looking for any type of direct mail booklets, bi-fold brochures, postcards, letters, and more; look no further than ADS Auto Marketing. We have a creative team waiting to assist you with the design and distribution of your supersale mailers, credit card mailers, service mailers, and sub prime mailers.
From flyers to postcards, whichever direct mail option you choose, the key to a lucrative campaign lies in these nine steps:
Nine Steps to a Successful Direct Mail Campaign
- Plan ahead so that you have enough time to ensure that all the details are spot-on.
- Set a goal of what you want to achieve with the campaign. Define clear, precise, and realistic objectives to measure your results against.
- Target the right market using your customer profile. Remember that specific campaigns can be filtered according to various criteria to improve your ROI.
- Craft a compelling message or offer which will quickly grad and hold the attention of your audience.
- Responses must be as easy as possible to do. Make sure your call to action is simple and clear.
- Consider an A/B test to determine how variables impact on your conversion rates.
- Stand out from the crowd with an unusual format. Consumers are more likely to open big, conspicuous envelopes, and B2B addressees prefer official-looking mail.
- Integrate your direct mail campaign with other marketing for optimum results. Follow up your with your recipients via telephone or email.
- Test and measure every component of your campaign so that you continue to improve.
ADS Auto Marketing
Sometimes the tried and true methods work best!
ADS has a long history of delivering great results to the mail box. We know how to stand out from the rest.
Just call us at (877) 355-6245 or tell us how to contact you below. We have lots of examples to show you; either in person or by phone.
No Cost! No Obligation!