Plenty of companies are addicted to the same old same old – turning out the same kinds of marketing materials year after year, season after season.
These companies fall prey to the “if it ain’t broke, don’t fix it” syndrome that stops many automotive dealerships from becoming progressive with their marketing.
The result is an opportunity for conversion loss for a dealership that could really have a robust, high-performance marketing program. Rather than using the same types of marketing materials, year after year and promotion after promotion, maybe it’s time to take your dealership to the next level with a marketing plan that’s more suitable for your business.
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