Many managers are afraid of alienating loyal customers by being a part of “telemarketing.” While that’s understandable, general bias against utilizing call centers could be costing your dealership money in the long run. Consider these 4 winning strategies for dealer call center effectiveness that could take your dealership’s campaigns to the next level.
1. Cold Calling? Not Necessarily.Utilizing a call center isn’t just about cold calling and prospecting. A call center can have numerous practical uses:
- Customer service-oriented duties
- Appointment reminders
- Service reminders
- Customer satisfaction surveys