We recently engaged with a new client who has been dissatisfied with their marketing agency’s level of telephone service. For us, this is an important thing not to gloss over – telephone communication is still the preferred method of checking in for many of our clients. Periodic calls, in addition to frequent email updates, are what allow us to really connect with our customers. We are aware that many of the nuances of marketing and design goals are intangible, difficult to express through type. Tone and energy and ideas are usually best expressed verbally.
Important QuestionsThe voice you give to your marketing is influenced in the way you communicate with your automotive marketing company. Here are some pertinent questions to ask in order to achieve the most effective automotive marketing plan:
- What is my dealership’s brand message?
- How do we communicate it to customers?
- What kinds of direct mail marketing pieces do our potential customers want to see?
- What tools do we use in our mailers to communicate brand messages?